Your ritual starts here
Every ingredient earns its place.
Our shop
At Alene & Co., we believe the best products don't need a long list of ingredients to prove they work. Every formula is crafted with intention — by a licensed stylist who spent 18 years learning exactly what your hair and skin actually need. Clean, effective, and made to become the part of your routine you can't live without.
About the Founder
After 18 years behind the chair, I kept seeing the same problem — clients who wanted healthier, fuller hair but couldn't find products they actually trusted. Many had dermatitis or psoriasis, and most formulas were full of alcohol and harsh chemicals that made everything worse.
I also watched people — including my own husband — turn to minoxidil and commit to using a chemical on their scalp forever just to keep the results. It never sat right with me.
What I knew from nearly two decades of doing hair is that healthy hair starts with a healthy scalp. So I started making my own products at home. Clean ingredients. Nothing extra. Formulas I'd trust on my own clients, my own family, and myself.
That's Alene & Co.
— Shauna Alene